PM Modi leverages Pravasi Bharatiya Divas to boost India’s global profile through tourism and diaspora engagement
Under the dynamic leadership of Prime Minister Narendra Modi, India has made significant progress in strengthening its global position. His initiatives to boost tourism, deepen cultural exchanges, and engage the Indian diaspora have been crucial in this journey. One of the landmark achievements of this vision is the launch of the ‘Chalo India’ campaign, designed to leverage the influence and reach of the Indian diaspora to promote India as a top-tier global tourism destination.
The ‘Chalo India’ campaign directly responds to PM Modi’s call for diaspora members to invite at least five foreign friends to visit India. The initiative aims to encourage cross-cultural exchange, fostering global connections while showcasing India’s rich cultural heritage. By positioning the Indian diaspora as ambassadors for India, the campaign seeks to attract international visitors to experience India’s unparalleled historical landmarks, vibrant traditions, and natural wonders.
The state of Odisha, with its wealth of history, culture, and natural beauty, has been placed at the heart of this transformative tourism drive. Odisha’s picturesque landscapes, ancient temples, pristine beaches, and wildlife sanctuaries represent the essence of India’s diverse and rich cultural fabric. As a prominent tourism hub, the state’s remarkable offerings have been spotlighted in the campaign, demonstrating its immense potential in India’s growing tourism sector.
The upcoming Pravasi Bharatiya Divas (PBD) Convention 2025 is set to play a key role in further amplifying India’s tourism and cultural influence. Through the event, the world will gain insight into the contribution of states like Odisha to India’s tourism and cultural identity. The PBD Convention serves as a platform for global collaboration and showcases the immense potential of the Indian diaspora in sharing and promoting the nation’s rich heritage.
The Chalo India initiative encourages members of the diaspora to actively spread awareness about India’s tourism, urging them to invite friends and colleagues from around the world to explore the country. Notably, the campaign has no upper limit on how many foreign visitors a diaspora member can invite. This openness reflects the belief that every individual’s contribution is essential in creating a robust and authentic global dialogue.
Furthermore, this year’s PBD celebrations will highlight the extraordinary accomplishments of the Indian diaspora. Exhibitions showcasing topics like the Ramayana, technology, and the preservation of diaspora history will provide a deeper understanding of how Indian expatriates have become powerful vehicles for the propagation of India’s cultural values. Through their work as emissaries for India, the diaspora has played an invaluable role in preserving and sharing the traditions that define India.
As India continues to emerge as a global force, PM Modi’s initiatives, including the Chalo India campaign and the Pravasi Bharatiya Divas Convention, demonstrate the crucial role the Indian diaspora plays in enhancing the nation’s global profile. By acting as cultural ambassadors and promoting tourism, the diaspora is helping to reshape the world’s perception of India while contributing significantly to the nation’s economic and cultural growth.
