A YouTube channel featuring hundreds of AI-generated Bollywood videos has been deleted by its creator following legal action from Bollywood stars Abhishek Bachchan and Aishwarya Rai Bachchan, Reuters reported on Friday. The channel, which had accumulated over 16 million views, hosted videos that closely resembled the personalities and likenesses mentioned in the Bachchans’ lawsuit.

The couple filed the case to prevent unauthorized use of their images, voices, and personas, arguing that AI-generated content infringes on their intellectual property rights. YouTube confirmed the channel’s removal via email, clarifying that the deletion was voluntary and initiated by the channel owner, not the platform itself. Google, YouTube’s parent company, has not provided additional comment.

The incident underscores growing concerns within India’s entertainment industry regarding the misuse of artificial intelligence to replicate celebrities without consent. Experts warn that AI-generated media can blur boundaries of digital identity, copyright law, and ethical usage, raising complex legal and social questions. Bollywood, as one of the world’s largest film industries, has emerged as a key battleground in the global debate over regulating AI in media.

Legal analysts note that the outcome of the Bachchan lawsuit could establish a crucial precedent for how India—and potentially other jurisdictions—treat intellectual property and image rights in the era of AI-generated content. With the rapid advancement of AI tools capable of simulating human likenesses and voices, celebrities and content creators are increasingly exploring legal avenues to protect their brand, persona, and creative output.

This case also signals to platforms, creators, and audiences worldwide that ethical considerations and consent must be central in the production and distribution of AI-generated media, especially when it involves public figures with substantial recognition and influence.